Description: This seminar will provide an overview of B2B marketing principals, strategies and tactics. It will discuss what makes B2B marketing unique and how to identify “low hanging fruit”. You will learn about the importance of a business plan that clearly defines your product/service, targeted customer segments, how you identify customer needs, develop a competitive strategy, determine pricing, prospect for new business and incorporate inbound/outbound e-marketing practices.
Speaker Bio: William Woodrow is CEO of Woodrow Solutions, a marketing strategy consultancy dedicated to helping small to medium size B2B tech companies achieve sustainable growth in sales and profitability. Woodrow Solutions' secondary focus is strategic recruiting, business prospecting, and competitive intelligence to fuel immediate business growth. Bill is a graduate of Princeton University and Harvard Business School. He has led successful "turn-arounds" in a wide array of industrial markets in companies of all sizes, including Aerospace, Defense, Consumer Electronics, Fiber Optics, Energy, Chemical Petrochemical, and Construction.