Description:
Online marketing offers a bewildering array of techniques and choices all competing for your marketing resources. Although the tools have changed, the fundamentals of marketing still apply, and with new digital channels and social media platforms rapidly changing, it’s crucial to be smart about your marketing dollars and effort. This workshop will help you gain a solid understanding of the essential techniques that will help you create an adaptable plan for successful marketing in the new business environment.
Speaker Bio:
Michael Barry M.B.A., B.A. is President of Princeton Creative Marketing, a consultancy for small businesses, non-profits and arts, specializing in balancing traditional and contemporary marketing techniques to create Holistic Marketing solutions. Recent clients include ETS, H&R Block, Laughing Buddha Music, S4 Holdings, The Yale-China Association, Global Language Project, Studios Rouges, World Music TV, Ahlara International, The New School, Norwalk Community College, and the International Studio of Music. Michael is a frequent panelist, lecturer, instructor and a published author.