Thursday, January 14, 2021 from 11:30 AM to 1:30 PM EST
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This is an online event. 



SCORE Greater Rochester 

Successful Marketing for Your Small Business

Live Webinar: Thursday, January 14, 2021

11:30am - 1:30pm   Fee:  $10

***This webinar will be interpreted in American Sign Language (ASL).  Sspecial THANK YOU to RIT/NTID for providing the interpreting! ***

Marketing is a key business function used to attract customers and build relationships that create, deliver and cature value.

In this 2 hour live webinar, you will learn how to effectively use maketing to deliver your sales plan.

Key takeaways:

  • How to write powerful marketing concepts to increase the effectiveness of your marketing
  • How to estimate your key customer metrics and why they're so important
  • How to translate your sales plan into a customer plan to determine your marketing budget
  • how to evaluate marketing ideas and build a marketing plan to achieve your sales goal

Presenter:  SCOTT LADIN, certified SCORE mentor

Scott is a global marketing and business development professional with over 35 years experience across early stage to Fortune companies.  Scott's capabilities include project management, product management, product marketing and technical communications and business development.