Thursday April 30, 2015 from 9:00 AM to 2:30 PM EDT
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Time Warner Center 
60 Columbus Circle, 10th Floor
10 on the Park at Times Warner Center
(entrance on 60th street btw Broadway & Columbus)
New York City, NY 10019

Driving Directions 


Jill Cohen 
IAA New York Chapter 

IAA 11th Annual Global Marketing Summit:
Marketing in the Age of Engagement

In our 11th year, GMS is an influential gathering of over three hundred of the world’s leading members of the international advertising community. The objective of the Summit is to provide an engaging platform to share best practices, discuss industry wide issues and challenges, as well as offer an opportunity to network with advertising and marketing executives from around the globe. 

Theme: Marketing in the Age of Engagement
9:00 AM  Opening Remarks from IAA New York Chapter President
Starcom USA, Tom Brookbanks SVP, Director

9:30 AM  Morning Keynote:
Interviewer: Bloomberg Media, Carol Massar, Radio / TV Anchor
Avis Budget Group, Jeannine Haas, CMO 

10:35 AM 
Panel 1: The (New) Rules of Engagement
In an era when media consumption is changing disruptively through new technology and new platforms that allow people to connect, collaborate and create, driving advertising engagement is more important than ever!  Panelists will discuss the forces driving the transformation of marketing from targeting a few large audiences to engaging many audiences of one; how they are evolving their marketing capabilities to engage individuals simultaneously across multiple communication channels; what it takes to create and source content that works in the new era; and also reveal a few tips and best practices they have picked up along the way.

Moderator: Financial Times, Gary Silverman, National Editor & US Deputy Managing Editor 

Goldman Sachs, Amanda Rubin, Global Co-Head, Brand and Content Strategy
Unilever, Babs Rangaiah, Vice President Global Media Innovation & Ventures
Ikon 3, Cas Stillwell, Analytics & Ad Tech Director                                                   
Code & Theory, Steve Bauer, Managing Partner       

(11:30 AM to 11:50 AM Snack & Coffee Break)

11:55 AM  
Panel 2: The Power Tools of the Trade
Data, data, data, data. It’s all marketers are talking about, but few are doing anything really disruptive with it. From apps to analytics, the panel will discuss how to take advantage of the expanding marketing data ecosystem to drive true engagement and ROI. Panelists representing different verticals will share success stories, from compelling campaigns to winning widgets that have enabled and enhanced engagement. We’ll also examine emerging ad tech and trends for effective models and measurement.

Moderator: Starcom Mediavest Group, Steve Simpson , Global Strategy and Analytics

Moat, Jonah Goodhart, CEO
MetLife, Amir Weiss, SVP, Global Digital Marketing
CNN Money & CNN Politics, Ed O'Keefe, VP 
Chartbeat, Tony Haile, CEO

12:45 PM
Panel 3: Zone In: International Influence and Impact
Sometimes it seems the world is getting flatter and flatter, with one global city sometimes feeling much the same as the next. But is that really true? Fast Food growth is driven by significant local menu customization and marketing that makes locals feel the brand is close to home. Consumer electronics/Telecoms sell plenty of smartphones in the USA, but a lot more phones with more basic features in India. Hear from experts with multi-cultural, globetrotting experience on what makes consumers tick in different regions and contexts and learn how to gain insights that drive engaging campaigns and great results.

Moderator: Washington Post, Emilio Garcia-Ruiz, Managing Editor


FXCM, Michael Buzzeo, Head of International Marketing
Oban Digital, Greig Holbrook, Managing Director
Pernod Ricard Wine & Spirits, Tim Murphy, Vice President Digital & Media 

2:30 PM  Event Ends



Premium Sponsorship ($16,000) - (FOUR LEFT)

* Recognition of sponsor in Opening Remarks
* Opportunity for Sponsoring company to place a keynote speaker, moderator or panelist on a panel (selection will be made on a first come, first serve basis and approved by committee)
* Link from our social media page to the sponsor's media page
*Opportunity to produce a white paper through panelist interviews    
* Recognition of sponsor on main screen during video loop
* Recognition on sponsor signage in primary locations
* Full page advertisement in Official Summit Program
* Inclusion of logo and/or name in emailers, flyer, advertisements and press releases
* Inclusion of logo on www.IAANY.org website
*Brand recognition on promotional video that is posted on social media pages, web site and emailed to database and speakers
* Exclusive distribution of company promotional materials
* Opportunity to provide promotional video loop on LCD screens in foyer
* Ten admissions to Summit including breakfast and luncheon ($3750 value)
* Pre-and post show attendees list
* Other promotional ideas are welcomed and open for discussion
* Host a Speaker Dinner the night before (additional expense)


Exhibitor Sponsorship ($5,000) - (Limited to Five)

* Opportunity to provide a video loop for LCD screens in foyer
* Opportunity to distribute company materials
* Recognition of sponsor on main screen slide
* Inclusion of logo on all signage at event
* 1/2 page advertisement in Official Summit Program
* Five admissions to Summit including breakfast and luncheon

To confirm your sponsorship, you must submit your request via e-mail to Jill Cohen, Executive Director at jill.cohen@iaany.org.




Group Sales ($3,500) (several available)
* 10 admissions for the price of $350 each
* Listing in the Official Summit Program

Special Offer:

  • Admission + One Year Membership ($500)

Single Ticket:

  • Member ($400)
  • Non-member ($475)
  • YP/Student ($100)


Speaker Bio's :                                                          

Babs Rangaiah
Vice President, Global Media Innovation & Ventures
Unilever PLC
Twitter: Babs26

Babs Rangaiah is the Vice President of Global Media Innovation & Ventures for Unilever. In this capacity he is responsible for leading Unilever’s Global New Media vision & strategy and works closely with the Unilever Ventures team to seek out new digital investment opportunities.

 Prior to his current role, Babs was the Vice President of Global Communications Planning for all Unilever Global Brands and was based in their London Headquarters. He oversaw a team that worked with Global Brands to infuse New Media Strategy and Integrated Channel thinking into the creative development process.

 Under his leadership, Unilever has become recognized as one of the best and most innovative companies in its use of the Media space. In 2007 & again in 2011 , Unilever was named “Digital Marketer of the Year” by Advertising Age & in 2008 was named CPG marketer of the Year by MediaPost.  Babs was also named one of Advertising Age’s 2007 Media Mavens, one of OMMA’s 2008 Media All-Stars, one of The Internationalists “2009 International Marketers of the Year”, one of The Media Festivals, 2010 Media Executives of the Year, Digidays 2011 top marketing “tweeter” and most recently was named one of 2013’s top 100 Global Marketing Leaders by the Internationalist.

 Prior to joining Unilever, Babs spent 3 ˝ years as the Vice President of Media for the interactive firm AGENCY.COM and several years in traditional media planning at DMB&B, most recently as Vice President, AMD on Procter & Gamble. 

Babs was born just outside Bangalore, India, has lived in London, UK for the last 5 years and currently resides in Scarsdale, NY with his wife & three children. 

Amir Weiss
SVP, Global Digital Marketing


Amir Weiss leads the Digital Marketing group which sets standards and best practices for MetLife's websites, mobile apps, social media, and online lead generation and sales. As part of the CMO organization, this group drives to create customer-centric online experiences, generate revenue and cost savings from the web, and accelerate digital marketing adoption across global business groups. Earlier in his career, Amir focused on building marketing and CRM systems, as well as in consulting to major financial services companies.

Greig Holbrook
Managing Director 
Oban Digital 

Greig has worked in multilingual/cultural digital marketing for over 10 years. Since 2003 he has been managing director of Oban Digital, a company which has pioneered multilingual SEO, international PPC and cultural multivariate testing (cultural CRO). Oban is active in more than 30 countries worldwide, staffed by local online experts in-market. Greig’s passion lies in helping to create trade without borders so the full global potential of the web can be realised.

He has given numerous talks, presentations and training sessions for organizations such as Growing Global L.A., E commerce Global Forum NYC , Ad-Tech & Travel Technology Initiative.

 In addition, Greig has worked with a number of global companies helping them execute their international search and conversion strategies including the BBC, Neiman Marcus, MSN, UGG Australia, Readers Digest, Blackberry and Citrix, to name but a few.

 The BBC recently said … ‘ Oban digital’s uncompromising respect for culture and their experience in executing locally sensitive media and content campaigns stood out for us’ Jan 2015 

Jonah Goodhart

Jonah Goodhart is the CEO and Co-Founder of Moat, a leading SaaS Analytics and Intelligence company based in New York. Jonah was also the Founding Investor and Board Member of Right Media (acquired by Yahoo!), Founding Partner of WGI Group, and Co-Founder of Billions.org. Jonah was a member of Mayor Bloomberg's Council on Technology and Innovation and is a member of the Broadcasting Board of Governors Commission on Innovation.

Amanda Rubin 
Global Co-Head, Brand and Content Strategy
Goldman Sachs  

Amanda is global co-head of Brand and Content Strategy in the Executive Office. The group is responsible for creating and highlighting content that focuses on Goldman Sachs’ analysis and work related to economies, markets and clients. The group leverages various communications channels, including advertising and digital platforms, to reach across the firm’s core external constituencies, including clients, investors and the public.

Amanda joined Goldman Sachs in 1997 in the Brand Marketing and Digital Strategy Group, focusing on the firm’s corporate brand, including advertising campaigns, the external website, social media presence and marketing efforts for corporate engagement and recruiting initiatives. From 2010 to 2014, she served as co-chair of the Legal, Compliance, Internal Audit and Executive Office Women’s Network. Amanda was named managing director in 2012.

 Prior to joining the firm, Amanda worked at Chiat Day, Ogilvy & Mather, and DDB Needham Worldwide. While at those firms, she worked with industry leaders such as American Express, Bank of New York and Digital Equipment Corporation.

 Amanda earned a BA in Political Science from Emory University and an MBA from The George Washington School of Government and Business Administration.


Cas Stillwell
Analytics & Ad Tech Director

A relentless hard worker ,  Cas Stilwell  loves creativity in a business-minded workplace. Inspired and passionate about the advertising and media industries

Cas has a background in Media Buying, Account Management, and Ad Ops, and is bringing together his comprehensive skill set to help Ikon3 execute their goal of creative media planning.  His Specialty is digital account management (website, search, mobile, social, optimization, display), display advertising expertise, international relationship development and many others.

Previously Stilwell worked in Doremus as an Ad Ops  Manager and  at MediaCom  as Digital Ad Ops Associate. While at those firms Cas Stilwell managed relationships with clients  and provided tehnical expertise to digital media planners, search, and analytics teams
Coordinate annual planning in the US as well as with global operations


Paul Afrieri
Vice President of Marketing


Paul brings more than 16 years of experience in broadband, cloud, and digital advertising technologies to his position as vice president of marketing at Turn. He leads a worldwide team responsible for branding, positioning, messaging, thought leadership, demand generation, content strategy, integrated marketing programs, and ultimately building strong relationships with customers and key stakeholders


Prior to Turn, Paul was vice president, corporate marketing and communications at Limelight Networks, a provider of web content acceleration and digital presence management solutions. In that role, he helped expand Limelight’s presence from a content delivery infrastructure provider to a provider of enterprise cloud solutions, leading award-winning digital ad campaigns in the process.


Paul held several leadership positions at Motorola, Inc. (now Motorola Mobility, a division of Google), leading communications for the mobile device and connected home divisions as well as for the corporation. He oversaw the global introduction of more than 100 mobile devices, managed the messaging and communications for more than 15 acquisitions and won two consecutive Billboard® Digital Entertainment Media Marketing Awards for the successful launch of the iRadio music service.


Before Motorola, Paul held a variety of agency account management roles at Interpublic Group and Garfield Group. He holds a B.A. in Communications and Marketing from The College of New Jersey.