CCHRA January 27, 2012 Meeting 

Sales and HR – Perfect Together; the Collaborative Role of Human Resources in Creating a Sales Culture

For an organization to survive and thrive in today’s economy it is absolutely vital that a sales culture be nurtured. The concept of a “sales culture” or one where everyone is client centric involves the entire organization; Human Resources play a key role in designing and implementing the structure of a sales culture. This is with the sales organization and involves a partnership and trust.

This is a highly interactive, hands on and entertaining session. It is for all forward and progressive human resources professionals who are open to seeing their important role in developing revenue and profits through sales culture! It is necessary for job security and for the progressive HR Professional to establish a proactive presence in the business and to demonstrate a “line of sight” to revenue and profits.

Following the presentation, participants will be able to:

1. To know and be very comfortable with the elements of a sales culture and how Human Resources plays a key part in that cultural transformation

2. Understand how human resources and sales work collaboratively to have a profound effect on the business

3. To understand how this sales culture empowers the entire organization to place the client first and how every action eventually affects the client!

4. To see and embrace a new way of thinking about the role of the HR Professional as a center of influence in the growth of the business

5. This presentation will change participants behavior –if they choose - by illuminating the role they play in driving a client centric organization!

This program has been approved for 1.25 Strategic HRCI credits. The use of this seal is not an endorsement by the HR Certification Institute of the quality of the program. It means that this program has met the HR Certification Institute's criteria to be pre-approved for recertification credit.

Presenter: Todd Cohen works with all professionals who want to create a sales culture so that more sales happen. Since 1984, Todd has coached and led sales teams to deliver more than $500 million in revenue for leading companies including Xerox, Gartner Group, Pensare, Thomson-Reuters, and LexisNexis.

As the Principal of SalesLeader LLC, Todd inspires, advises, and builds high performance sales teams that produce outstanding results. He also provides strategic oversight and serves as executive sales coach and advisor to clients ranging from small, rapidly growing start-ups to well-established, large corporations.

Todd is a frequent keynote speaker at sales conferences and national association meetings and his Sales Culture Workshops™ have been met with wide acclaim. His book on Sales Culture Everyone’s In Sales was published in July 2011 and Todd has hosted his own radio show “Let’s Talk Sales Culture.” He is a professional member of the National Speakers Association, and the President-elect of the NSA Philadelphia chapter, and he serves as chair of the Sales and Marketing group of the Greater Philadelphia Senior Executives Group.

Todd is a passionate networker and connector of sales professionals, entrepreneurs, and executives in transition. He is the founder of The Innovators Club, a networking organization dedicated to advancing technology and entrepreneurship. He is co-founder of LinkedIn Live Philly, a networking group for members of Linked-In to advance their professional networking skills. He has been the co-leader of Career Transitions, a non-profit group dedicated to helping professionals in transition. Todd has been active in the American Cancer Society as well as several other charitable organizations. Todd holds a Bachelors Degree in Business Administration from Temple University.