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How Do I Market my Idea?
A Small Business Success Series Workshop


Saturday, October 19, 2019 from 8:30 AM to 4:30 PM CDT

Site registration/Check in: 8:30 AM
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HCC Alief Hayes
2811 Hayes Road
Brown Building with flags, A319/320, 3rd Floor
Houston, TX 77082

Driving Directions 

Lalitha Raman

Sorry no refunds but credit can be applied to future SCORE events.

About Us:
SCORE is an all-volunteer group with real-world business experience, dedicated to your success.

Our Mission: Help small Businesses succeed. 

Our Mantra: We educate, counsel, mentor.

Founded in 1964, SCORE is a non-profit association and a Resource Partner of the U.S. Small Business Administration.
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“Nothing happens in business until something gets sold,” said Thomas Watson, founder of IBM.   Sales and marketing are often used interchangeably, but in reality are two distinct disciplines. Successful startup and existing business enterprises must master the sales and marketing tools that create success. This workshop prepares you for the “why, how and what’s next” of understanding your target audience and effectively reaching them. Use this day to plan for growth!

  • The Basics of Traditional Marketing: Business owners must navigate the ever-changing world of marketing to communicate their company message and ignite the sales engine. Starting with traditional methods is key for establishing a foundation you can adapt to new technology throughout the years.
  • Sales Toolbox: Whether selling on-line or face-to-face, there are core selling principles owners must master.   We will equip you with tools to stay ahead of the curve while integrating your sales and marketing initiatives.
  • Being Profitable, Memorable and Meaningful:  Once sales are steady and the brand message is established, it’s your job to stay profitable, memorable and meaningful. How will you continue to increase sales over time? How will you build brand loyalty?  How will you stay top of mind? Marketing requires constant reminders of why your customer chose you the first time.
  • Why Go Digital? Well, that’s where today’s consumer is! To authentically engage with any audience it is imperative that we dive into uncharted waters. You must seek out and maintain an online presence and connections that wouldn’t occur organically.

Workshop Takeaways
During the workshop you will be working on your one-page Marketing and Sales plan which will include:

  • My Marketing Plan;
  • My Message to My Target Market;
  • The Media I will use to reach my Target Market;
  • My Lead Capture System;
  • My Lead Nurturing System;
  • My Sales Conversion Strategy;
  • How I Deliver a World Class Experience;
  • How I Increase Customer Lifetime Value; and
  • How I Orchestrate and Stimulate Referrals.

Register Now!

Fee: $25 / $30 for walk-ins

Includes Continental Breakfast & Lunch

Free for Veterans, HCC Students/ Faculty/Staff/BPC/Goldman Sachs


Featured Speakers:

Ashley Small – Founder/CEO of Medley Inc., PR & Digital Marketing Agency – Ashley Small’s proven PR and digital marketing strategies have helped brands grow their visibility, amplify their voice and expand their reach across the world. In 2008, when social media was newly on the rise, Ashley set out on a mission to marry traditional PR with the latest trends in technology. She’s since launched a boutique PR and Digital Marketing agency, Medley Inc., and has worked with organizations such as MLB, AT&T, The City of Houston and The Rose Houston to help meet their marketing goals, specifically geared towards African American and Latino consumers. A Google AdWords certified specialist, Ashley’s been nationally recognized by Fast Company Magazine, the Canada Broadcast Network, ABC, FOX and more; as an expert in business, technology, social media and public relations. She’s an alumni of the Goldman Sach’s 10,000 Small Businesses program and currently in class 36 of Leadership Houston. Ashley serves on the board of Women Empowering Nations and is the VP of Publicity of the Downtown Houston Toastmaster’s Club. This year, she has the distinct honor of being on the Houston Business Journal’s list of 40 under 40 leading professionals. Through her work in the community, she has educated and trained more than 400 hundred girls and budding entrepreneurs in the areas of technology, social media and leadership development.  A champion for diversity and inclusion, Ashley has tenaciously pursued and secured local, state and national designations such as WBE, DBE, HUB and WBENC.

Austin Tenette is a certified business coach with the Focal Point Coaching organization.   Focal Point is the brain child of Brian Tracy, a business growth specialist, who has authored over 70 books and has served over 5 million people globally via seminars, workshops and self-study programs.  Austin’s practice is focused on accelerating the growth and well-being of business leaders and owners, by focusing on three main areas: strategic direction and execution, customer experience and team dynamics.  Prior to Focal Point, Austin was a successful business development executive with two of world’s largest professional services firms and two leading cloud-based software firms.   Earlier career accomplishments include global recognition for turning around one of the largest business units of an $8 billion services firm. Austin is a native of Southern California and earned an MBA in Finance from UCLA.

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