A Guide to Social Media for Small Business
Effective Engagement Strategies to Build & Grow your Audience
This Webinar is Offered in Partnership with the HCC Center For Entrepreneurship Southwest
In this free webinar we are going to concentrate on the following topics:
Picking the right platform
- Where are your customers?
- What platforms are they using?
Using the platform to its max
- How to repurpose content
- Tools
Make it grow
- What does growth mean
- Why engagement matters more than size
Closing and Q&A
- Current and upcoming trends
- Influencers
After registering, you will receive a confirmation email containing information about joining the webinar.
Where
This is an online event.About SCORE
SCORE is an all-volunteer group with real-world business experience, dedicated to your success.Our Mission: Help Small Businesses Succeed.
Our Mantra: We educate, counsel, mentor.
Founded in 1964, SCORE is a non-profit association and a Resource Partner of the U.S. Small Business Administration.
For more details, go to www.houston.score.org
Presenter: Jennifer Perez Medina
Jennifer is a social media strategist with a background in news writing,
editing and public relations. She spent twelve years in the private and
education sectors building her career in communications, copywriting, public
relations, and digital media.
In 2018, she founded The Socially Connected, a social media
agency focused on strategic content for women entrepreneurs, combining traditional PR methods with modern digital marketing strategies to provide services like social
media strategy, content creation, and influencer and event marketing.
Jennifer is a multi-passionate entrepreneur. She is the founder of the ARRIVE Digital Marketing Virtual Conference and Career Closet HTX, an initiative to mentor Juniors and Seniors at Heights High School, in partnership with the non-profit, Communities in Schools, transition to life after graduation.
She is an active member of the Women Helping Women 2 Network organization, Houston Latina Bloggers organization and volunteers with her son’s school PTA.
Learn more about her at theSociallyConnected.com.
Moderator: Ana Rojas Bastidas
From Bogota, Colombia to Houston, TX. From Blogger to Influencer.
From Human Resource Director to Executive Director. From Mom to
Momtrepreneur.
No two journeys are the same and Ana Rojas Bastidas is an example of what
happens when you align your passions with your purpose to create your own
opportunities and harness the power of social media. As she embarks on her newest journey as Founder and CEO of Orolait, a line of breastfeeding-friendly bikins & swimwear, all of her previous experiences have prepared her to create a game-changing brand that is also a movement.