The Art of User Experience: The Secret Weapon of Successful Businesses


Friday, July 24, 2020
From 11:00 AM to 12:00 PM CDT

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Bill Klingberg

About Us:

SCORE is an all-volunteer group with real-world business experience, dedicated to your success.

Our Mission: Help Small Businesses Succeed.
Our Mantra: We educate, counsel, mentor.

Founded in 1964, SCORE is a non-profit association and a Resource Partner of the U.S. Small Business Administration.

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The Question: How to turn your business into a huge success story? Is there anything that separates successful businesses from the rest? 

The answer is: They are absolutely obsessed with customer experience. Design plays a pivotal role in every aspect of today’s businesses and having a clear vision of how to position your product or service through visual appeal can make it or break it. 

Join us with award-winning designers and artists Melvin and Nimmy to learn how businesses apply art and design as their secret weapon for success. They have worked with dozens of startups and multi-billion-dollar corporations to create unique designs and branding.

Moderator: Ravi Brahmbhatt, HCC Director of Student Innovation & Entrepreneurship

  Presenter: Nimmy Melvin

  Co-Founder of Emm&Enn - Art Studio (
  Nimmy has participated in many national level art camps and conducted two
  solo exhibitions and was also part of few group and state level exhibitions.
  'Cityscapes' was a proud winner of the State Award by Kerala Lalitha Kala Academy in 2009. 
  People choice award for painting - Solo Show [Down] Fort Worth Community Art Center

  State Award for Painting - Lalitha Kala Academy Award

   Presenter: Melvin Thambi
  Creative Director with RapidValue. A designer at heart with a background in Fine Arts.
  10+ years of experience in creating user interface design for the web, mobile devices
  & digital applications.
  Specialties: Design Sprint Facilitation - Interaction Design - Illustration - Interface Design    -  Web Design - CreativeConcepting - Responsive Design - UX - User Experience - User   
  Interface Design - Creative Direction - Mobile Design - Branding & Identity
  Awards: Business mentor of the year - Entrepreneur India Awards 2017