Why It Matters and How It Works: Evaluating Communications WWPR Brown Bag Discussion 

Evaluation and measurement are two terms that often send chills up communicators’ spines. In response, we count things and share numbers that are meant to dazzle but only tell a part of the story. How do we get past counting and begin to actually measure social change? Can we use logic models to plan for evaluation at the onset of our work? Is it possible to evaluate progress on a budget? How do you manage expectations about outcomes?

Please join Washington Women in Public Relations for a brown bag discussion where experts from the field will answer those questions and more.  Presenters include:

• Brenda Foster (@vancomm), vice president of account services, Vanguard Communications;
• Karen A. McDonnell, Ph.D., associate professor, Department of Prevention and Community Health, George Washington University School of Public Health and Health Services; and
• Pallavi Kumar (@pdkdc), assistant professor, School of Communication, American University

Attendees will hear from industry experts who will:

• Address the value of communications evaluation;
• Provide examples of effective, user-friendly and cost-efficient methods;
• Share case studies from the field; and
• Answer your questions about evaluation and measurement, and encourage knowledge-sharing among the group

COST: Free to members; $15 for non-members

Please note, space is limited.  Reserve your spot today!