Join Us For a Half-Day of Insights on How Top Publishers are Growing Their Bottom Line
Industry leaders Yieldex, AppNexus and Lotame bring together the top minds in the online media industry to discuss the latest trends with a select group of digital publishing executives
Sponsored by:
Select Speakers:
Doug Weaver
Founder & CEO, Upstream Group
Doug Weaver is a highly-regarded strategist and opinion leader in the world of online advertising. Over the past 14 years he's worked with over 400 leading companies, including Facebook, Yahoo!, USA TODAY, CBS Interactive, YuMe, Dow Jones, WebMD, National Public Radio, Tremor Media, ESPN, and The New York Times. He’s a frequent moderator, host and speaker at leading conferences and author of The Drift, an industry blog that directly reaches nearly 7,000 top industry executives. He has received the IAB Service Award, "Oldtimers Award" from the Aspen Group, and Industry Achievement Award for lifetime service from AdTech.
Tom Shields
Co-Founder & Chief Strategy Officer, Yieldex
Tom is a pioneer in internet advertising, having co-founded NetGravity in 1995 to create the world’s first internet ad servers. Tom was most recently a Managing Director at Woodside Fund, where he led investments in early stage technology startups. Tom served on the boards of companies in a wide range of sectors, including open source and enterprise software, Web 2.0 and Internet services, optical networking, and microprocessors.
Andy Monfried
Founder & CEO, Lotame
Since founding Lotame in 2006, Andy's focus has been on creating a world-class data management technology to drive real results for publishers, networks, and marketers. Under Monfried’s leadership, Lotame has grown into a 50+ person company with offices in Maryland, New York and Boston, and over fifty platform clients. Prior to founding Lotame, Andy was an executive with Advertising.com from 1999-2005.
Michael Rubenstein
President, AppNexus
Mike Wann
SVP Business Development, Demand Media
Mike Wann is the senior vice president of business development for Demand Media, where he oversees strategic partnerships and new revenue opportunities. While at Demand Media, Wann has spearheaded the development of the organization’s monetization infrastructure for all of its owned and operated properties, as well as display advertising, site level monetization and product partnerships. Previously, Wann was the director of business development for Amazon.com, where he served as the strategic lead for the shift to digital content and online advertising.
Jeremy Steinberg
VP, Digital Sales & Business Development, FOX News Channel & FOX Business Network
Doron Wesly
Head of Market Strategy, Tremor Media
Heather Keltz
Executive Director, Ad Systems & Operations, NYTimes.com
Heather Keltz is Executive Director, Ad Systems & Operations at The New York Times and oversees campaign execution on digital platforms, inventory management and the development of technology tools used to support advertising. She’s been with the Times for over 10 years. Previously she managed Ad Operations for Bloomberg.com and held print, television, and digital advertising positions as Playboy, Mediamark Research and Katz Communications. She’s a graduate of Penn State University.
Jason Lopatecki
Chief Strategy Officer, TubeMogul
Kevin McGurn
Vice President of Advertising Sales, Hulu
Kevin McGurn serves as the Vice President of Advertising Sales where he oversees all agency and advertiser sales for Hulu. Prior to joining Hulu, Kevin led the national advertising sales and media business at NBBC, a NBC Universal venture marketplace for digital video syndication. Kevin’s past experience includes more than 10 years of online media experience selling to some of the world's most renowned brands. Previously, Kevin worked as the Director of Revenue at Revenue Science, where he led agency efforts for the marketplace leader in behavioral targeting.
Justin Evans
Senior Vice President, Emerging Media, Collective
Todd Bender
VP Publisher Platforms, Collider
Dave Jacobs
Senior Vice President, Advertising.com, AOL
Dave Jacobs oversees the continued growth of display and text based third party publisher and monetization partnerships across AOL Advertising's industry-leading network, Advertising.com. Dave also oversees the Advertising.com Group’s ADTECH division, which provides integrated technology solutions for publishers and agencies, across display, video, and mobile formats. He is actively involved with the advertising community as a key contributor to industry events, publications and trade organizations.
Ramsey McGrory
CEO, AddThis
Luke Edson
General Manager, COX Digital Solutions
In this role he is responsible for revenue, operations and creating a strategic vision for the company to grow. Luke joined CDS as Senior Vice President of Strategy and Operations and oversaw the Sales Planning, Engineering, Platform/publisher business, Performance Solutions, and the exchange selling CDS Connect platform. Luke joined Cox Digital Solutions from IB Systems where he was the Chief Revenue Officer. While at IB, Luke was instrumental in managing all facets of the company to generate a positive net income.
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Schedule
8:00 - 8:45 Registration & Networking Breakfast
8:45 - 9:00 Opening remarks - Andy Nibley, Yieldex CEO
9:00 - 9:45 Keynote speaker - Doug Weaver, Founder and CEO, Upstream Group: "What Publishers Need Most: The Three Cs"
9:45 - 10:30 "Understanding the Value of your Inventory" Panel by Yieldex
10:30 - 11:00 Coffee break
11:00 - 11:45 "The Evolution of Video and How Data May or May Not Play a Part for Publishers" Panel by Lotame
11:45 - 12:30 "Inventory in the Age of RTB" Panel by AppNexus
12:30 - 12:45 Closing remarks - Andy Nibley, CEO, Yieldex