PWAC Toronto Chapter

Pitch Perfect: Learn What Editors Like (and Don't Like)


Thursday May 28, 2015 from 7:00 PM to 8:30 PM EDT (registration opens at 6:30)

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Miles Nadal Jewish Community Centre, Room R318 
750 Spadina Avenue
Toronto, ON M5S 2J2

Driving Directions 


Kim Lear PWAC VP, Professional Development Toronto Chapter  

Registration Now Open

If you pitch stories to magazines or would like to start, join us for a workshop on preparing strong query letters.

Our panel of experienced magazine editors will show you the ingredients of a killer query letter, share examples of successful pitches and answer your questions about the writer-editor relationship.

PWAC Toronto usually offers a seminar on pitching once a year and it's always a hit with new and established writers. You won't want to miss this. 

Learn the dos and don'ts from the pros and get an opportunity to meet the editors. 

Meet our panel:

Peter Carter is editor of Today’s Trucking, one of Canada’s most reputable and readable business-to-business magazines. Peter has worked as a magazine editor in Canada for longer than he cares to admit, at—among other titles—Chatelaine, The Financial Post and City Dog. He says working with capable freelancers is one of the things he loves most about his work. “Not only do I get to deal with all the clever writers,” he says, “but the better the freelancers’ work, the less work there is for me to do!” His blog, “Pete’s Blog&Grille,” was named Best Business Blog in Canada at the 2014 Canadian Online Publishing AwardsTwitter:  @todaystrucking

Starting out on what was supposed to be a three-month fact-checking contract, Maureen Halushak has spent the past decade working at Rogers Media on the Chatelaine, Glow and FLARE brands. She’s currently deputy editor at FLARE, where she oversees the features department. Her advice related to pitching can be summed up in three words—“Keep It Short”—but she will expand upon this on May 28. Twitter: @maureenhalushak

Lauren McKeon has been the editor of Canada’s progressive, independent This Magazine since December 2011. Before that, she worked as a reporter, editor and writer in the North for several years, living in Yellowknife and travelling Canada’s territories and northern Alberta to write about everything from prisons to the Peel Valley. Her work has most recently appeared in Toronto Life, Flare and The Walrus. Twitter: @mckeonlauren


Can't make it to the seminar? Check out the live twitter feed at #PWAC Panel. 


And after the seminar, join fellow writers and the speakers for Cheers with Peers. We have a section reserved at Pauper's Pub  starting at 9. Buy your own refreshments and connect with colleagues and friends. 

Register Now!

FREE for PWAC members and students (please register online; students, please show proof of academic enrollment at the door)
Members of associate writers’ groups $10 online registration (up to midnight before event) or $20 at the door
Non-members $15 online registration (up to midnight before event) or $20 at the door


Cancellation Policy
If a registrant wishes to cancel, the following terms and conditions apply:
• Cancellations are accepted no later than midnight three days before an evening seminar, and no less than one week before a half-day or full-day workshop.
• No refunds are given for cancellations received after the cancellation period.  
• Registration fees apply to the event for which they were paid and cannot be applied to a future event in lieu of cancellation.
Complete details of the cancellation policy will be sent by email with confirmation of your registration.