Getting Back to Business: How to Make 2016 the Sweetest Year Yet!


Thursday January 14, 2016 from 10:00 AM to 1:00 PM EST
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Kim Mitchell 


The Hyatt Bellevue Hotel 
200 South Broad Street
The Empowerment Room, 7th Floor
Philadelphia, PA 19107

Driving Directions 



Wendi Caplan-Carroll is Constant Contact’s Area Director for the Northeastern United States.  She manages the activity of the Northeast Field team of Regional Directors and Authorized Local Experts. She has 25 years of experience supporting small business, with a background in sales management, marketing, promotion, executive coaching and facilitation. Wendi serves on the Board of the Manhattan Chamber of Commerce. Additionally, she was a three-time national Billboard Magazine award recipient for her work in radio marketing and sales. She has written articles for and has been quoted by Fortune Magazine, Crain’s, Newark Star Ledger and New York Enterprise Report. A graduate of Temple University, Wendi grew up in Cheltenham Township, Pennsylvania.



Randi Penfil is a Constant Contact Authorized Local Expert and Owner of rfpenfil Marketing. Randi works with small businesses and nonprofits to help them develop online marketing strategies designed for success using todays marketing tools. An award winning sales leader with over 25 years of experience in the service and financial sectors, Randi brings her enthusiasm, passion and value added experience to every seminar.

10:00am - 10:15am:  Registration/Networking

10:15am - 11:30am:  Digital Marketing Trends
11:15am - 12:30pm:  Power of the Inbox
12:30pm - 1:00pm:  Q and A

Digital Marketing Trends
Presented by Wendi Caplan-Carroll

With the speed of the social media world and the newest app lurking around the corner, the industry changes very fast and sometimes very dramatically. Don't be caught off guard with your marketing for the New Year.

In this presentation, you will discover the latest changes taking place within the digital marketing industry and understand how they will affect your marketing for the rest of 2016.

Attendees will walk away with and knowledge of:
• Content, Data and Targeting tips
• Techniques to incorporate those trends into your business.
• The latest trends and how to take advantage of them in their current marketing plans.
The Power of the Inbox
Tips and Tricks for Successful Email Marketing 
Presented by Randi Penfil

What is the first impression you give when they see you in their email inbox? And when they see you there, what do they do? 

This powerful seminar takes you step-by-step through the keys to effective email marketing: 
  • What it really is (and isn’t)
  • What it can do for your business
  • And the five easy steps you must take to harness the power of the inbox!
    1. Grow a healthy list
    2. Create great content
    3. Customize a beautiful, mobile-friendly template that matches your brand
    4. How to get your emails opened 
    5. Tracking your results
From revealing why regular email doesn't work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don't!), this seminar will give you the keys to the most effective marketing you can do: email marketing.  Join us!