Tuesday September 20, 2016 at 8:00 AM EDT
Wednesday September 21, 2016 at 3:30 PM EDT

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Marriott Newport News City Center 
740 Town Center Drive
Newport News, VA 23606

(866) 329-1758 or (757) 873-9299
Ask for the Virginia Assisted Living Association Group Rate of $119 for single or double occupancy.

Driving Directions


Overflow Lodging Options:

Hilton Garden Inn
(2.8 miles from host hotel)
180 Regal Way, Newport News, VA 23602
(757) 947-1080
$109 with group code: VALA 

Courtyard Marriott Newport News Airport
(3.3 miles from host hotel)
530 St. Johns Road, Newport News, VA 23602
(757) 842-6212
$99 with group code: VALC


Virginia Assisted Living Association (VALA) 

"Celebrate the Gift of Caregiving!"



Virginia Assisted Living Annual Fall Conference 

Inviting assisted living professionals from all across Virginia to join together for this two-day conference providing updates and best practices for Virginia's assisted living industry. Attendees will be provided with CEUs and great networking opportunities.

Preliminary Agenda: Conference times are subject to change without notice.

Tuesday, September 20, 2016

8:00 AM – 8:30 AM

VALA Board of Trustees Breakfast

8:30 AM – 9:30 AM

Attendee Registration / Continental Breakfast

9:00 AM – 10:30 AM

General Session: John Martin, “The Age Shift: The Future of Assisted Living Facilities”

Nationally acclaimed futurist John Martin will examine the demographic and cultural trends impacting the future of assisted living facilities. Extended life expectancy and the shifting birth rates have conspired to create a future where there will be twice as many people in our society than today. John’s presentation will bring to light the needs, desires and expectations of assisted living facilities’ next wave of customers – Baby Boomers. The rise in Boomers has profound implications on designing, staffing, operating and marketing assisted living facilities.  Key takeaways from John’s presentation will include actionable steps every assisted living facility must take to secure a competitive edge in attracting and retaining residents in an ever growing older population.  You will leave John’s presentation energized and laser focused on how to drive your organization’s success for years to come.

10:30 AM – 12:00 PM

Tradeshow Opening / Beverage Break

12:00 PM – 1:00 PM

General Session: Lon Kieffer, “Feeling vs. Features: Why Feature Based Selling Doesn’t Work”

In most classical "selling" scenarios the buyer exhibits approach-re-approach behavior and is quite susceptible to Feature-based selling processes; the Caregiver Decision Maker exhibits a vastly different behavior of approach-avoidance and they are driven by Feelings-based process(es).   This program will discuss the "9 Mental Triggers" that help generate positive feelings and learn to reveal "Features" when they will be most impactful; and overall we will learn to stay away from falling into the "avoidance-trap"!

1:00 PM – 2:00 PM

Tradeshow / Buffet Luncheon

2:00 PM – 3:30 PM

General Session: Teresa H. Mason, RN, CPhT, "Strategies to Promote Safe Medication Administration"

Improper medication administration is one of the most cited violations received by assisted living communities in Virginia and can result in injury or death of residents. Attendees will learn strategies to promote safe medication administration to improve the quality of care provided in Virginia’s assisted living industry. 

3:45 PM – 4:45 PM

General Session: VDSS Representatives “Regulatory Updates from the Virginia Department of Social Services – What’s New in Virginia’s Assisted Living Industry, What’s Next?”

Attendees will learn about the proposed changes to the Standards for Licensed Assisted Living Administrators and about the new requirements that have been implemented in the past year. 

5:30 PM – 8:30 PM

VALA PAC Casino Night Reception

Wednesday, September 21, 2016

8:00 AM – 9:00 AM

Attendee Registration / Continental Breakfast

9:00 AM – 9:30 AM

VALA Membership Meeting

9:30 AM – 10:30 AM

General Session: Lisa Hahn & Missy Currier, “Virginia Board of Long Term Care Administrators Updates”

Attendees will be provided with updates on business by the Board of Long Term Care Administrators. Some of the topics include: DHP – who we are & our mission, Statistics – licensure & discipline, Legislative Update, AIT Experience, Understanding the Acting AIT, Voluntary Preceptor List, and the SHEV Update. Attendees will also receive an update on NAB items such as the National AIT Training Program and the National AIT Preceptor Program.

11:00 AM – 12:00 PM

Concurrent Sessions:

Dr. Paul Aravich “The Arts & Social Enrichment: Positive Behavioral Control for Persons with Challenging Behaviors”
Learning objectives: Define the human brain as a creative brain; Distinguish community arts and medicine from creative arts therapies; Demonstrate the neurobiology of music; Explain the many ways the brain can be injured; and Illustrate the effects of the arts on challenging behaviors and on brain aging.

Tia Hovatter “You Want Me to Do What?”
Activity professionals are often asked to do staff fundraisers, facility wide decorations, facility shopping, holiday party planning and a slew of other tasks.  All in addition to our daily job roles and documentation responsibilities.  During this fun session, learn how to management techniques to juggle multiple projects at one time. Learn the art of successful facility and interdepartmental delegation!

Joani Latimer “The Power of 'Us': Providers and Ombudsmen Building a Bridge to the Future”
In the often stressful, high-pressure world of trying to deliver quality long-term care services, providers must respond to pressures to meet the bottom line as well as consumer expectations, while conforming to multiple sets of standards and regulations.  In that landscape, an ombudsman carrying out the mandate to serve as resident advocate can feel to a provider like one more pressure point.  This session takes a look at the role and mandate of the Ombudsman Program, examining its goals and operating principles as well as the ways in which the Ombudsman can be a valuable resource to providers seeking to continually improve care and services for residents.  What can you expect from your ombudsman and what does it look like when the partnership between provider and ombudsman works best to serve residents?  The session describes the hidden resource into which providers can tap as they seek to ‘keep a finger on the pulse’ of their home’s operations and to adjust and improve services and satisfaction for a changing population of residents.     

12:00 PM – 1:20 PM

VALA Diamond Awards Presentation Luncheon with Special Guest: Delegate Monty Mason

1:25 PM – 2:25 PM

Concurrent Sessions (Repeated)

2:30 PM – 3:30 PM

General Session: Dr. Jerry Teplitz, “Decrease Stress and Increase Focus While Developing Skills for Getting Along with Difficult People”

This leadership development program is for individuals who are responsible for creating a more effective and dynamic organization. The seminar provides a method for personal brain re-engineering, which enables you, as a leader, to adapt quickly and successfully to a changing leadership environment. The personal technology used to accomplish this goal is a researched based process that uses specific movement exercises to access your untapped brain capabilities. In minutes, this allows what was difficult for you to do as a leader to become easy to do. This program will strengthen the leadership skills you already have and give you the mental agility to add to your skills with surprising ease and confidence. Learning Objectives: Learn how to rid yourself of the impact of negative thoughts; Experience immediate changes in how you perform your job as a manager and leader; and Learn a methodology to keep yourself running at high energy all day long.

This educational offering has been reviewed by the National Continuing Education Review Service (NCERS) of the National Association of Long Term Care Administrators Board (NAB) and approved for 10 participant hours. Some sessions at this educational offering may be eligible for contact hours relevant to the practice of nursing as authorized by the VA Board of Nursing.

Register Now!If you prefer to use a paper registration form to mail or fax to VALA, then please click here


Attendee Nametag Sponsor
Express Care Pharmacy

Lanyard Sponsor
Omnicare, a CVS Health Company

Break Sponsor
Mast LTC Pharmacy

General SessionSponsor

Concurrent Session Sponsors
AmeriCare Plus, LLC
S & D Coffee & Tea
Springs Road Consulting, LLC  

Exhibition Sponsors
Advantage Environmental Consultants
Apollo Corporation
Breeden & Silver Dist. Corp.
Campbell Insurance
Caregivers Matter
Dynamic Mobile Imaging
Family Care Pharmacy
Forbo Flooring Systems
Fox Rehab
govino, LLC
Healthcare Services Group
Heritage Healthcare
Howard Shcokey & Sons, Inc.
KCBA Architects
Legacy Healthcare Services
Navigator Group Purchasing, Inc.
Neil Medical Pharmacy
Remedi SeniorCare Pharmacy
Rolyn Companies, Inc.
Senior Advocate
Stay At Home Personal Care
Total Technology
US Foods
Virginia Senior Medicare Patrol

Program Sponsor
PMA Architecture

Program Materials Sponsor


It is not too late to become a conference sponsor. Click here to download the sponsorship application form.