Saturday, November 4, 2017 from 11:00 AM to 4:00 PM EDT
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To view the outline for the entire series, CLICK HERE for a summary curriculum.


  • Review of Session 3: Designing Your Front-End Website
  • Google Analytics Deep Dive
  • Local Search Optimization
  • Facebook Marketing and Advertising
    • Facebook Ads
    • Marketing via Facebook Page, Live, Video and Messenger


Science, Industry and Business Library (SIBL) 
188 Madison Avenue
Between East 34th and East 35th Streets
New York, NY 10016

Driving Directions 


SCORE NYC Workshop Committee 


Digital Marketing Master Class, 4th of 6 Sessions 

Session 4
Google Analytics and Facebook Marketing

This session features an in-depth exploration of Google Analytics and how it functions as an invaluable tool to track your online marketing results. It walks you through how you can focus your marketing locally so that potential and existing customers in your area can find and learn about you through your web presence.

The session will also focus on the specifics of Facebook advertising and marketing. Facebook, along with other digital marketing platforms to be covered in Sessions 5 and 6, is an excellent way to help you build a fan base and grow your online communities.

At the end of this session, you will have the knowledge to:

  • Deploy Google Analytics to measure your results and gauge your market
  • Describe techniques and resources that enable you to focus on local search engine optimization (SEO)
  • Set up your Facebook page, ad account, Facebook Live, Facebook Video and Facebook Messenger
  • Define Facebook targeting, how and when to use Facebook’s filtering capabilities in the right context
  • Utilize Facebook analytics, including the custom columns feature, for your pages and ads
  • Implement Facebook Instant Articles to target specific audiences

This Digital Marketing Master Class is designed for those who are ready to take their Internet Marketing and Ecommerce efforts to a highly effective level. This six-session course is a certificate program. Individual sessions are offered as well.  

  • 6 sessions, 5 hours each (11am to 4pm, with one 30-minute lunch break)
  • Dates are Saturdays:  
    Sept. 16, Oct. 7, Oct. 21, Nov. 4, Nov. 18, Dec. 2
  • 30 hours of instruction

Listen to what participants have been saying about this workshop series:

“Packed with relevant Information!”
   “Total Pro, excellent!”
“Full of information and so inspiring.”
   “More information than I could hope for”
“Clear and directly usable insights”
   “Super knowledgeable instructors with high level of engagement”
“Included extra material clearly and frequently”
   “I really enjoy working with Maurice and Kenny”

That says it all.

This series includes a wealth of education, information, and resources about how to use digital marketing technology tools that are often free or low-cost.

If you are ready to use digital marketing to establish and grow your business by reaching your target customers consistently, this is the workshop series for you. It will provide knowledge of the marketing technology landscape that will be invaluable to you and your company or nonprofit.

Digital marketing is the marketing reality of the 21st century, and if you are not reaching your customers by using it effectively, chances are strong your competition is, or is about to. 

At the end of this six session series, you will be ready to compete online!

This is Session 4 of the Digital Marketing Master Class Certificate Program

Among the topics covered in the six-week series are:

  • Session One: Digital Market Overview and Keyword Research
  • Session Two: Keywords, Research, and Google Analytics
  • Session Three: Your Website Search Engine Optimization
  • Session Four: Google Analytics and Facebook
  • Session Five: Twitter, Pinterest, Google+, Linkedin and Other Marketing Platforms
  • Session Six: Google AdWords, YouTube and Email.
    Review of Marketing Tools

For an outline of the first session in the series, please see the description at the top left of this page.


Maurice Bretzfield
discovered the internet in 1994 and has pursued
 Digital Marketing ever since. The founder of two Digital
 Marketing startups, he has represented The Disney Company,  The Microsoft Corporation, MTV, Sony Music and many more.  


Kenny Soto 
Kenny Soto is a millennial digital marketer learning Social Media Kenny Soto photo Marketing, Search Engine Optimization, Video Editing & Production, and more. Currently a new teammate at VaynerMedia, Kenny provides his digital marketing expertise to coordinate between media buying and media planning teams to ensure execution of all tasks. He provides pro bono marketing services for SCORE NYC and assists in mentoring sessions for clients who need specific expertise in digital marketing. 

Kenny's focus is to acquire as much knowledge in data science and media as possible, before pursuing a career in civics, policymaking, and jurisprudence. Starting off as a Campaign Manager or as an assistant to a Communications Director.

With Special Guest Speakers

Classes may be taken singly or as a Certificate Series of six.

Workshop fees: Certificate Series $595, single session $125.
Lunch is included. Register early because space is limited.