Wednesday, April 3, 2019 from 10:00 AM to 12:00 PM EDT
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Tip O'Neil Federal Building, 
10 Causeway St
Auditorium, 1st Floor
Boston, MA 02114

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SCORE Boston 
SCORE Boston 

SCORE Boston Workshop

Establish A Social Media Marketing Blueprint—
Module 3 of 4

Create Your Hashtag Moments

This workshop is the third in a series of four modules that will be offered by SCORE Boston. All workshops in this series are presented by Dr. Da Graca. You do not have to attend earlier modules to attend this one. But there will not be a review of earlier modules in this module.

The social communication manual has been rewritten! As clients and constituents alike purchase products and services differently, the strategies and techniques you employ to target them are continuously changing. This new way of attracting customers presents both a challenge and an exciting opportunity for adaptation in a Web 2.0 world. This workshop explores the latest emerging social media technologies that will help you understand the fundamentals of digital marketing.

Module 3- Create Your Hashtag Moments

In this workshop, you'll learn how to spread awareness around your mission, objectives, or services with your hashtag creation. We will learn strategies around hashtag creation and we will discuss how to leverage your sales with a digital story.



This worshop is presented by SCORE Boston and Dr. Allana Da Graca. Dr. De Graca helps small business owners locate the “Why” in their digital message.  As the founder of Turning on The Lights Global Institute, Inc., she uses digital products to help entrepreneurs, and individuals develop their communication strategy and brand outreach. She is a contributing faculty member of Bentley University and Northeastern University where she teaches communication and digital technology courses.