LVBCH's 39th Annual Conference

Emerging Trends in Healthcare: What's Next?


Thursday, May 2, 2019 from 7:30 AM to 3:45 PM EDT
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DeSales University - University Center Building 
2755 Station Ave
Center Valley, PA 18034

Driving Directions 

Questions? Please Contact:

Wendy Manarino 

Premiere Sponsors: 

Platinum Sponsors: 

Silver Sponsors:



Registration Information

You must register to attend this event.  Registrations will NOT be accepted at the door.  The registration deadline is Thursday, April 18, 2019.

LVBCH Member Companies
Registration is FREE for employees of LVBCH member companies.  You can check the list of member companies on our website at

Not sure if your employer is a member or interested in attending your first LVBCH event as our guest?
Please contact Donna Corsi, Director of Member Programs and Services for more information. Phone: 610-317-0130 Email: 

LVBCH Cancellation Policy
Registrants who are unable to attend should contact at least 48-hours to the event. No shows and late cancellations will be charged $100 to pay for meals and other conference-related expenses incurred on their behalf. 

Program Schedule
















Registration, Continental Breakfast & Networking *Exhibit area open

Welcoming Remarks & Program Introductions
Carl Seitz, LVBCH & Eileen Zielinski, PPL

2019: The Healthcare Political and Market Landscape
Robert Laszewski, Health Policy and Strategy Associates

Geneia Data Update: Moving from Insights to Action
Fred Rahmanian, Geneia 
Shelley Riser, RN, Geneia 

Break & Networking *Exhibit area open

Work-Related Musculoskeletal Injuries & Beyond Limits: The Ekso Bionics Exoskeleton
Yahira Acevado-Santiago, MD, Good Shepherd Rehabilitation Network
Frank Hyland, Good Shepherd Rehabilitation Network 

Leadership in Wellness Recognition Award
Erin Postel, Populytics/BeneFIT Corporate Wellness 

Luncheon & Networking *Exhibit area open

Exploring the Biosimilar Market Landscape
Deborah Gan, Merck 

Break & Networking *Exhibit area open 

Executive Conversation - Health Care
Moderator: Ashley Russo
John R. Morahan, Penn State Health St. Joseph's 
Chris Pruitt, East Penn Manufacturing
Brian Seiz, Accredo, Express Scripts, Inc
Gary St. Hilaire, Capital BlueCross 

Closing Remarks & Sponsor Door Prizes 


Featured Presenters

Robert Laszewski
President, Health Policy and Strategy Associates

Bob is a well-known and highly regarded expert on health care policy from Washington, DC.  He combines a unique blend of 20 years of "inside the Beltway" experience with 20 years of operational experience having run a health insurance business. 

 Fred Rahmanian
Chief Technology Officer, Geneia


Fred Rahmanian is Geneia’s Chief Technology Officer. He brings more than 20 years of experience as a healthcare data scientist and software architect and a track record of building applications that integrate diverse data sources to solve the most sophisticated problems in healthcare. 


Shelley Riser, RN
Vice President of Consulting Services and Clinical Innovation

Shelley Riser is Geneia’s Vice President of Consulting Services and Clinical Innovations. She is responsible for clinical strategy, oversight of consumer outreach and engagement programs, and professional advisory services.  Shelley has nearly 30 years of experience in healthcare with expertise in population health, executive management, behavioral health, care and service delivery, operations, practice management and program/product development. 

Yahira Acevedo-Santiago, MD
Physical Medicine and Rehabilitation Physician 
Good Shepherd Rehabilitation Network

Yahira Acevedo-Santiago, M.D., is a physical medicine and rehabilitation physician at Good Shepherd Rehabilitation Network in Allentown, PA. She specializes in musculoskeletal medicine, geriatrics, sports and recreational injures as well as hand and upper limb rehabilitation, including carpal tunnel, trigger finger, wrist, elbow and shoulder problems.

Frank Hyland
Executive Director, Good Shepherd Rehabilitation Network

Frank has served in a variety of clinical and administrative roles at Good Shepherd Rehabilitation Hospital since 1981. Frank is currently responsible for the operational oversight of all adult and pediatric Inpatient, Long Term Care, and Outpatient Services throughout Good Shepherd. Frank developed multiple clinical programs at Good Shepherd.

Erin Postel
Strategic Wellness Consultant
Populytics/BeneFIT Corporate Wellness 

Erin designs, plans, implements, and evaluates corporate wellness initiatives for BeneFIT Corporate Wellness’s business clients. She received her Bachelor of Science degree in community health education from the University of Scranton and has a master’s in public health with a public health concentration from West Chester University. Erin is also a Certified Health Education Specialist (CHES®). Her background includes developing health education programs for students throughout Pennsylvania. 

Deborah Gan
Executive Director, Integrated Account Management, Strategic Insights, Merck

Deborah Gan is currently an Executive Director at Merck with responsibility for developing and evolving the strategies for payer customer segments, inclusive of HMOs, PBMS, Medicare Plans, Integrated Delivery Networks and Employers. She works with actuarial vendors to help infuse a customer point of view with respect to total cost of care and value of Merck products. 

Moderator: Ashley Russo
President, ASR Media Productions
Producer and Host, The Peak TV

Ashley Russo, president of ASR Media Productions, is a three-time Emmy® award-winning executive producer and host of The PEAK TV and St. Luke’s HealthNow. A twenty-year media veteran, Ashley graduated from the New York University Arthur L. Carter Journalism Institute. She is also creator and host of a weekly podcast, Unscripted with Russo.  

John R. Morahan
Penn State Health St. Joseph's 

John R. Morahan, FACHE, is President of Penn State Health St. Joseph which includes St. Joseph Medical Center; the Reading Campus; and ambulatory locations throughout the region.  He joined St. Joseph in 1999 from the Catholic Health System in Buffalo. St. Joseph is a top employer in Berks County with more than 1600 employees and $280 million in annual revenues.  

Chris Pruitt
CEO and President, East Penn Manufacturing

Chris currently serves as President/CEO of East Penn Manufacturing Co. Inc., maker of Deka Batteries. East Penn Manufacturing is the largest privately held battery manufacturer in the world with over 10,000 employees. Chris also serves on the Board of Directors of East Penn Manufacturing Co., and the company’s Family Council and Foundation. He has been with the company since May of 1994. He joined East Penn as the Controller and has held numerous financial positions including Chief Financial Officer. 

Brian Seiz
President, Accredo, Express Scripts, Inc

As president of one of the largest specialty pharmacies in the country, Brian leads the teams responsible for developing innovative solutions to ensure the best use of specialty medications to improve patient health outcomes at lower client costs. These responsibilities include: Developing a new generation of specialty drug solutions that broaden access to medication while reducing costs, advancing the clinical care model at Accredo to continuously deliver better patient outcomes, managing client sales and account management and physician engagement teams, and delivering an industry-leading service model for payers, patients, providers and pharmaceutical manufacturers.

Gary St. Hilaire
President and CEO, Capital BlueCross 

Gary D. St. Hilaire is President and CEO of Capital BlueCross, the leading health solutions company in Central Pennsylvania and the Lehigh Valley. For nearly 30 years, Gary has worked as a health care executive, entrepreneur, and financial leader with experience in strategy, start-up operations, and business turnarounds.