Where
Scottsdale Public Library, Eureka Loft3839 N. Drinkwater Blvd.
Scottsdale, AZ 85251
Driving Directions
What's Behind Your Logo? - Developing & Nurturing A Brand
From Apple-to-Uber to a one-person business - Branding is essential for success.
This workshop delves into the development and management of a Brand. Building a Brand which turns consumer needs into wants is a necessity in today's very competitive business environment.
What will be covered:
- 7 Step Development of a Brand - Brand Storytelling & Narratives
- The Company Vision & the Company Brand - Why They Are One
- Developing & Design of a Distinctive Logo
- The Brand as 'The Promise' to Engage & Collaborate with Customers
- Building Brand Equity ....... and more
This workshop is a MUST for anyone owning or planning to open a business!
Parking: Free
About the Presenter:
Jim Lavorato currently manages a company associated with the motion picture industry. His past experience includes senior executive postions at a money-center bank, high-tech firm, and consumer products manufacturer. He is also a contributing editor for 'ScreenTrade' magazine and authors a blog on the cinema, 'Cinema Mucho Gusto'.
$25