Using Email to Engage Audiences, Market to Prospects,
and Grow Your Client Base 020520 C0078
SCORE Contact:
Bob Mennella, bob.mennella@scorevolunteer.org;
914-760-3810
Workshop Presenter:
Susana Fonticoba
susana@clearpathmarketingllc.com
973-952-0053
Fees:
$10 Online Registration
$20 at the door
Why this workshop may be of interest to you:
There are hundreds of ways to market your business, but for small businesses, you need to select tools that create a big impact on a limited budget. Social Media has its place, but you wouldn't want to put all your eggs in one basket! Email works on any budget and in this workshop we'll show you how.
Common issues we will address:
Most entrepreneurs didn't get into business to become a marketing expert, and that's ok. We will go through specific strategies to focus on for getting results. We'll answer:
- What to send
- When to send
- Who to send to
- How to get them to open
...As well as how consistent email marketing helps retain customers for years to come!
Benefits and/or outcomes of taking this workshop:
You'll be able to start email marketing with a strategy, a plan, and a purpose. You'll learn how to capture their attention, give them value, and track and measure your results. We'll walk through real examples of successful strategies and campaigns and answer all your questions.
Your Instructor
Susana Fonticoba is an Award Winning Certified Constant Contact Partner and the owner of Clear Path Marketing. She's been helping small business owners and non-profit organizations harnass the power of email marketing for 10 years, by providing workshops, training classes and professional services. She is also a Certified Business Growth Strategist, coaching growing and starter businesses.
Susana has been an entrepreneur since 2004, and serves on several Boards, including the NJ Chapter of the National Association of Women Business Owners.
Libby B. Varghese is a seasoned Registered Patent Attorney with years of experience handling matters related to Trademark Law, Copyright Law, and Corporate Intellectual Property Due Diligence.
Ms. Varghese has filed, prosecuted and obtained numerous patents in the U.S. and abroad on behalf of a wide array of clients ranging from individual inventors to large-scale corporations.
Ms. Varghese counsels clients in all phases of seeking and obtaining a patent. Whether a client needs to evaluate an idea to see if it is patentable, to determine whether to file for protection in the U.S. Patent and Trademark Office (USPTO) and/or foreign patent offices, or to defend a patent application or an issued patent before the USPTO, Ms. Varghese guides clients through a complicated patent system. Ms. Varghese regularly assists clients in the preparation, filing and attainment of utility and design patents. She also handles reexamination and reissue of patents.